{"id":4566,"date":"2021-10-15T15:21:36","date_gmt":"2021-10-15T13:21:36","guid":{"rendered":"http:\/\/icar.cnrs.fr\/dicoplantin\/?p=4566"},"modified":"2025-08-07T13:01:10","modified_gmt":"2025-08-07T11:01:10","slug":"ad-arguments-ad-ignorantiam-e","status":"publish","type":"post","link":"https:\/\/icar.cnrs.fr\/dicoplantin\/ad-arguments-ad-ignorantiam-e\/","title":{"rendered":"Ad \u2014 Arguments (Ad Ignorantiam\u2026)"},"content":{"rendered":"<h1 style=\"text-align: center;\"><span style=\"font-size: 14pt; color: #ff0000;\">AD \u2013 arguments<br \/>\n<span style=\"color: #000000;\">e. g.<\/span> \u201cAd hominem <span style=\"color: #000000;\">arg.<\/span>\u201d<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p>Some argument schemes are designated by Latin labels, see <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/ab-ad-ex-eng\/\"><em>a<\/em>\/a<em>b<\/em>\u00a0\u2014; <em>ad<\/em>\u00a0\u2014; <em>ex<\/em>\u00a0\u2014<\/a>. This entry lists the labels using the Latin preposition <em>ad<\/em>. In Classical Latin, the preposition <em>ad<\/em> is used with the accusative case and introduces a goal complement. The phrase \u201cargument <em>ad hominem<\/em>\u201d\u00a0reads \u201cargument addressing the person\u201d.<br \/>\nAccording to Hamblin, the oldest agument scheme in this grouping is <em>ad hominem <\/em>argument which appears in the Latin translations of Aristotle. This naming method was popularized by Locke ([1690]) and by Bentham ([1824]). Most of these terms seem to be creations of the nineteenth or twentieth century (Hamblin 1970, p. 41; pp. 161-162).<\/p>\n<h2><span style=\"color: #0000ff; font-size: 12pt;\">1. A list of \u201c<em>ad<\/em> + N\u201d arguments<\/span><\/h2>\n<table style=\"width: 105.44%; height: 1896px;\" width=\"447\">\n<tbody>\n<tr style=\"height: 120px;\">\n<td style=\"width: 25.523%; height: 120px;\" width=\"123\"><strong>Latin name of the Argument<\/strong><\/p>\n<p>&nbsp;<\/td>\n<td style=\"width: 81.8243%; height: 120px;\" width=\"324\"><strong>\u2022\u00a0Meaning of the Latin word(s)Latin<br \/>\n\u2022\u00a0<\/strong><strong>(<\/strong><strong>When necessary a word-for-word translation)<\/strong><strong>\u2022\u00a0(English equivalent(s))<br \/>\n\u2022\u00a0Reference to the corresponding entry\/ies<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>(reductio) ad absurdum<br \/>\n<\/em>(also: <em>ab absurdo<\/em>)<\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>absurdus<\/em>, \u201cfalse, unpleasant, absurd\u201d\u202f \u2014 reduction to the absurd \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/absurd-eng\/\">Absurd<\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad amicitiam <\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>amicitia<\/em>, \u201c<em>friendship<\/em>\u201d \u2014 appeal to friendship \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/emotion-e\/\">Emotion<\/a><\/td>\n<\/tr>\n<tr style=\"height: 34px;\">\n<td style=\"width: 25.523%; height: 34px;\" width=\"123\"><em>ad antiquitatem<\/em><\/td>\n<td style=\"width: 81.8243%; height: 34px;\" width=\"324\">Lat. <em>antiquitas<\/em>, \u201cantiquity, tradition\u201d \u2014 appeal to antiquity, to tradition \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/authoritye\/\">Authority<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad auditorem<br \/>\n<\/em>(pl.<em> ad auditores<\/em>)<\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>auditor<\/em>, \u201chearer, audience\u201d \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/beliefs-of-the-audience-e\/\">Beliefs of the audience<\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad baculum<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>baculus<\/em>, \u201cstick\u201d \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/threat\/\">Threat and promises<\/a><\/td>\n<\/tr>\n<tr style=\"height: 79px;\">\n<td style=\"width: 25.523%; height: 79px;\" width=\"123\"><em>ad captandum vulgus<\/em><\/td>\n<td style=\"width: 81.8243%; height: 79px;\" width=\"324\">Lat. <em>captare<\/em>, \u201ctry to seize \u2026 by insinuation, by guile\u201d; <em>vulgus<\/em> \u201ccrowd, ordinary people\u201d\u202f\u2014\u00a0playing to the gallery\u2009; playing to the crowd \u2014<br \/>\nS. <span style=\"background-color: #ffffff;\"><a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/rhetorical-argumentation-e\/\">Rhetorical argumentation<\/a>;<\/span> <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/emotion-e\/\">Emotion<\/a>; <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/4589-2\/\"><em>Ad populum<\/em><\/a>; <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/laughter-and-seriousness-e\/\">Laughter and Seriousness<\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad consequentiam<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>consequentia<\/em>, \u201cfollowing, consequence\u201d \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/consequence-and-effect-e\/\">Consequence<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad crumenam<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>crumena<\/em>, \u201cpurse\u201d \u2014 argument to the purse<br \/>\n\u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/emotion-e\/\">Emotion<\/a>; Punishments and Rewards<\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>\u00a0(reductio) ad falsu<\/em><em>m<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>falsum<\/em>, \u201cfalse\u201d\u202f \u2014\u00a0reduction to a falsehood \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/absurd-eng\/\">Absurd<\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad fidem<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>fides<\/em>, \u201cfaith\u201d\u202f\u2014\u00a0S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/faith\/\">Faith<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad fulmen<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>fulmen<\/em>, \u201cthunderbolt\u201d\u202f\u2014 argument from thunderbolt \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/threat\/\">Threat \u2014 Promises<\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad hominem<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>homo<\/em>, \u201cman, human being\u201d \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/ad-hominem-2\/\"><em>Ad hominem<\/em><\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad ignorantiam<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>ignorantia<\/em>, \u201cignorance\u201d\u202f\u2014\u00a0S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/ignorance-e\/\">Ignorance<\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad imaginationem<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>imaginatio<\/em>, \u201cpicture, vision\u201d \u2014 appeal to imagination \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/subjectivity-e\/\">Subjectivity\u2009<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>(reductio)<br \/>\nad impossibile<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>impossibile<\/em> \u201cimpossible\u201d \u2014 reduction to the impossible \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/absurd-eng\/\">Absurd<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>(deducendo, reductio) ad incommodum<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>incommodum<\/em> \u201cunfortunate, disadvantageous\u201d\u00a0\u2014 <em>reduction to the uncomfortable<\/em> \u2014 S. <em><a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/ad-incommodum-e\/\">Ad incommodum<\/a>; <\/em><a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/absurd-eng\/\">Absurd<\/a><strong><em><br \/>\n<\/em><\/strong><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad invidiam<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>invidia<\/em>, \u201chate, envy\u201d\u202f\u2014\u00a0<em>appeal to envy<\/em> \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/emotion-e\/\">Emotion<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad iudicium<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>iudicium<\/em>, \u201csentence, judgment, opinion\u201d\u202f\u2014\u00a0<em>arg. appealing to the judgment<\/em>\u2009;<em>\u202f<\/em><em>to common sense\u00a0<\/em><em>\u2014 <\/em>S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/matter-e\/\">Matter<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad lapidem<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>lapis<\/em>, \u201cstone; (symbol of stupidity, insensibility)\u201d \u2014\u00a0\u202farg. by dismissal<strong> \u2014<br \/>\n<\/strong>S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/dismissal-e\/\">Dismissal <\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 51px;\" width=\"123\"><em>ad Lazarum<\/em><\/td>\n<td style=\"width: 81.8243%; height: 51px;\" width=\"324\">Lat. <em>Lazarus,<\/em> character of the Bible, paragon of the destitute \u2014 <em>arg.<\/em> ad Lazarum \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/rich-and-poor-e\/\">Rich and Poor<\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad litteram<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>littera<\/em>, \u201cletter\u201d \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/strict-meaning-e\/\">Strict Meaning<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad ludicrum<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>ludicrum<\/em>, \u201cpublic game (theater, circus\u2026)\u201d \u2014\u00a0appeal to the gallery \u2014<br \/>\nS. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/emotion-e\/\">Emotion<\/a>; Orator; <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/4589-2\/\"><em>Ad populum<\/em><\/a>; Laughter and Seriousness<\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad metum<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>metus<\/em>, \u201cfear, apprehension\u201d \u2014 appeal to fear \u2014<strong>S. <\/strong><a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/threat\/\">Threat \u2014 Promises<\/a><strong><br \/>\n<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad misericordiam<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>misericordia<\/em>, \u201ccompassion, pity\u201d\u202f\u2014 appeal to pity \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/emotion-e\/\">Emotion<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad modum<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>modus<\/em> \u201cmeasure, just measure, moderation\u201d\u202f\u2014\u00a0arg. of gradualism<br \/>\n\u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/proportion-and-proportionality-e\/\">Proportion<\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad naturam<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>natura<\/em>, \u201cnature\u201d \u2014\u00a0appeal to nature\u2009; naturalistic fallacy<br \/>\n\u2014\u00a0S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/weight-of-circumstances\/\">Weight of circumstances<\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad nauseam<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>nausea<\/em>, \u201cnausea, seasickness\u201d \u2014\u00a0proof by assertion \u2014\u00a0S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/repetition-e\/\">Repetition<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad novitatem<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>novitas<\/em>, \u201cnovelty, innovation; unexpected thing\u201d \u2014 appeal to novelty \u2014<br \/>\nS. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/progress-e\/\">Progress<\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad numerum <\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>numerus<\/em>, \u201cnumber, great number\u201d \u2014 arg. from number \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/authoritye\/\">Authority<\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad odium<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>odium<\/em>, \u201chate\u201d \u2014 appeal to hatred, to spite \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/emotion-e\/\">Emotion<\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad orationem<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>oratio<\/em>, \u201clanguage, comments, speech, discourse\u201d \u2014\u202f S.\u00a0<a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/matter-e\/\">Matter<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad passionem<br \/>\n<\/em>(pl. <em>ad passiones<\/em>)<\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>passio<\/em>, \u201cpassivity; passion, emotion\u201d\u202f; <em>appeal to passion, to emotion<\/em><br \/>\n\u2014 S. Pathos\u2009; <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/emotion-e\/\">Emotion<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad personam<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>persona<\/em>, \u201cmask; role; person\u201d \u2014\u00a0abusive <em>ad hominem<\/em><br \/>\n\u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/personal-attack-e\/\">Personal Attack<\/a>; <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/ad-hominem-2\/\"><em>Ad hominem<\/em><\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad populum<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>populus<\/em> \u201cpeople\u201d\u202f\u2014 appeal to people, arg. from popularity<br \/>\n\u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/4589-2\/\"><em>Ad populum<\/em><\/a><em>\u2009<\/em><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad quietem<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>quies<\/em> \u201crest; political neutrality; calm; peace\u201d, tranquility\u201d \u2014\u202f <em>appeal for calm, conservatism, <\/em>S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/calm\/\">Calm<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad rem<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>res<\/em>, \u201cthing, being, reality\u2009; judicial matter, issue\u201d\u202f \u2014\u00a0<em>arg. addressed to the thing, to the point, dealing with the matter at hand<\/em> \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/matter-e\/\">Matter<\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad reverentiam<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>reverentia<\/em>, \u201crespectful fear; deference\u201d \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/respect-e\/\">Respect<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad ridiculum <\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>ridiculus<\/em>, \u201cfunny; ridicule\u201d \u2014 appeal to ridicule, appeal to mockery \u2014<br \/>\nS. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/absurd-eng\/\">Absurd<\/a>;<a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/laughter-and-seriousness-e\/\"> Laughter and seriousness<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad socordiam<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>socordia<\/em>, \u201cstupidity; indolence\u201d \u2014 appeal to weak-mindedness \u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/subjectivity-e\/\">Subjectivity\u2009<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad superbiam<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>superbia<\/em>, \u201cpride\u201d <em>\u2014 appeal to pride<\/em>; <em>arg. of popular corruption<\/em> \u2014<br \/>\nS. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/emotion-e\/\">Emotion<\/a>;\u00a0<a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/4589-2\/\"><em>Ad populum<\/em><\/a><em>\u2009<\/em><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad superstitionem<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>superstitio<\/em>, \u201csuperstition\u201d\u2014 S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/subjectivity-e\/\">Subjectivity\u2009<\/a><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad temperantiam<\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>temperantia<\/em>, \u201cmoderation, restraint\u201d \u2014\u00a0S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/proportion-and-proportionality-e\/\">Proportion<\/a><\/td>\n<\/tr>\n<tr style=\"height: 52px;\">\n<td style=\"width: 25.523%; height: 52px;\" width=\"123\"><em>ad verecundiam<\/em><\/td>\n<td style=\"width: 81.8243%; height: 52px;\" width=\"324\">Lat. <em>verecundia<\/em>, \u201crespect, modesty, discretion\u2009; fear of shame\u201d \u2014 <em>arg. from modesty<\/em><em>\u2009<\/em>;<em> arg. from authority<\/em><strong> \u2014<\/strong>S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/subjectivity-e\/\">Subjectivity\u2009<\/a>; <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/5147-2\/\">Modesty<\/a>; <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/authoritye\/\">Authority<\/a><strong><br \/>\n<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 26px;\">\n<td style=\"width: 25.523%; height: 26px;\" width=\"123\"><em>ad vertiginem <\/em><\/td>\n<td style=\"width: 81.8243%; height: 26px;\" width=\"324\">Lat. <em>vertigo<\/em>, \u201crotation, dizziness\u201d\u202f<strong>\u2014 <\/strong>S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/vertigo\/\">Vertigo<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"color: #0000ff; font-size: 12pt;\">2. Characteristics of the \u201c<em>ad <\/em>+ N\u201d family<\/span><\/h2>\n<h2><span style=\"color: #800080; font-size: 12pt;\">2.1\u00a0A productive pattern<\/span><\/h2>\n<p>There are many more \u201c<em>ad<\/em> +N\u201d arguments than there are \u201c<em>a \/ ab <\/em>+ N\u201d arguments. Only the \u201c<em>ad<\/em> +N\u201d construction is still productive; the pattern is popular and mocked (<em>ad bananum<\/em> argument).<\/p>\n<h2><span style=\"color: #800080; font-size: 12pt;\">2.2\u00a0Origin of the labels<\/span><\/h2>\n<p>Some of these names were defined and used by Locke and Bentham, S. <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/collections-iii-modernity-and-tradition-e\/\">Collections 3<\/a>.<\/p>\n<p>Locke has defined the arguments:<\/p>\n<table style=\"border-collapse: collapse; width: 53.28%;\">\n<tbody>\n<tr>\n<td style=\"width: 26.16%; text-align: center;\"><em>ad hominem<br \/>\n<\/em><em>ad ignorantiam<\/em><em>\u00a0<\/em><\/td>\n<td style=\"width: 27.12%; text-align: center;\"><em>ad judicium<br \/>\n<\/em><em>ad verecundiam <\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Bentham defined the following arguments:<\/p>\n<table style=\"width: 78.4%; height: 122px;\">\n<tbody>\n<tr>\n<td style=\"text-align: center; width: 25.6778%;\" width=\"154\"><em>ad amicitiam<br \/>\nad ignorantiam<br \/>\nad imaginationem<br \/>\nad invidiam<\/em><\/td>\n<td style=\"text-align: center; width: 26.9726%;\" width=\"154\"><em>ad judicium<br \/>\nad metum<br \/>\n<\/em><em>ad odium<br \/>\nad quietem<\/em><\/td>\n<td style=\"text-align: center; width: 24.8777%;\" width=\"154\"><em>ad socordiam<br \/>\n<\/em><em>ad superbiam<br \/>\nad superstitionem<br \/>\nad verecundiam<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"color: #800080; font-size: 12pt;\">2.3\u00a0Semantic subsets of \u201c<em>ad<\/em> + N\u201d arguments<\/span><\/h2>\n<p>These arguments refer to very different strategies. Nonetheless, some groupings can be proposed according to their semantic content.<\/p>\n<p><span style=\"color: #008000;\"><strong>(i) Arguments related to affects and emotions, <\/strong><\/span>often via positive incentives (rewards) or negative conssequences (threats):<\/p>\n<table style=\"width: 85.44%;\">\n<tbody>\n<tr>\n<td style=\"text-align: center; width: 34.9223%;\" width=\"154\"><em>ad amicitiam<br \/>\n<\/em><em>ad captandum vulgus<br \/>\n<\/em><em>ad invidiam<br \/>\nad ludicrum<br \/>\nad metum <\/em><em>(ad carcerem,<br \/>\nad baculum, ad fulmen, ad crumenam<\/em><em>)<\/em><\/td>\n<td style=\"text-align: center; width: 25.0777%;\" width=\"154\"><em>ad misericordiam<br \/>\nad novitatem<br \/>\nad numerum<br \/>\n<\/em><em>ad passionem<br \/>\n<\/em><em>ad odium<br \/>\n<\/em><em>ad quietem<\/em><\/td>\n<td style=\"text-align: center; width: 24.7424%;\" width=\"154\"><em>ad personam<br \/>\n<\/em><em>ad populum<br \/>\nad superbiam<br \/>\n<\/em><em>ad verecundiam<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #008000;\"><strong>(ii) Arguments involving a subjective system of beliefs<\/strong><\/span>:<\/p>\n<table style=\"width: 79.36%;\">\n<tbody>\n<tr>\n<td style=\"text-align: center; width: 24.64%;\" width=\"154\"><em>ad consequentiam<br \/>\nad fidem<br \/>\nad hominem<\/em><\/td>\n<td style=\"text-align: center; width: 26.3906%;\" width=\"154\"><em>ad ignorantiam<br \/>\nad imaginationem<br \/>\nad incommodum<\/em><\/td>\n<td style=\"text-align: center; width: 27.6643%;\" width=\"154\"><em>ad socordiam<br \/>\nad superstitionem<br \/>\n<\/em><em>ad vertiginem<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Categories (i) and (ii) list arguments that are often considered as misleading, because they express the speaker&rsquo;s <a href=\"https:\/\/icar.cnrs.fr\/dicoplantin\/subjectivity-e\/\">subjectivity<\/a>. In other words, they are related to the ethotic and pathemic components.<\/p>\n<p><span style=\"color: #008000;\"><strong>(iii) Arguments <\/strong><strong>dealing with the substance of the issue <\/strong><\/span>(contrasting with the subjective series (i) and (ii))<strong><br \/>\n<\/strong><\/p>\n<table style=\"border-collapse: collapse; width: 52.48%;\">\n<tbody>\n<tr>\n<td style=\"width: 23.92%; text-align: center;\"><em>ad iudicium <\/em><\/td>\n<td style=\"width: 28.56%; text-align: center;\"><em>ad rem<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<p style=\"padding-left: 80px;\">\n<p style=\"padding-left: 80px;\">\n","protected":false},"excerpt":{"rendered":"<p>AD \u2013 arguments e. g. \u201cAd hominem arg.\u201d &nbsp; Some argument schemes are designated by Latin labels, see a\/ab\u00a0\u2014; ad\u00a0\u2014; ex\u00a0\u2014. This entry lists the labels using the Latin preposition ad. In Classical Latin, the preposition ad is used with the accusative case and introduces a goal complement. The phrase \u201cargument ad hominem\u201d\u00a0reads \u201cargument addressing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4566","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/icar.cnrs.fr\/dicoplantin\/wp-json\/wp\/v2\/posts\/4566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icar.cnrs.fr\/dicoplantin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icar.cnrs.fr\/dicoplantin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icar.cnrs.fr\/dicoplantin\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/icar.cnrs.fr\/dicoplantin\/wp-json\/wp\/v2\/comments?post=4566"}],"version-history":[{"count":26,"href":"https:\/\/icar.cnrs.fr\/dicoplantin\/wp-json\/wp\/v2\/posts\/4566\/revisions"}],"predecessor-version":[{"id":14656,"href":"https:\/\/icar.cnrs.fr\/dicoplantin\/wp-json\/wp\/v2\/posts\/4566\/revisions\/14656"}],"wp:attachment":[{"href":"https:\/\/icar.cnrs.fr\/dicoplantin\/wp-json\/wp\/v2\/media?parent=4566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icar.cnrs.fr\/dicoplantin\/wp-json\/wp\/v2\/categories?post=4566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icar.cnrs.fr\/dicoplantin\/wp-json\/wp\/v2\/tags?post=4566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}